William Morris Eyewear

In 1996 Robert William Morris, established William Morris London, with the inspiration to create quintessentially British eyewear designs with a creative and modern flare.

William Morris London Collection

In 1998 the "London" collection was born, taking inspiration from the streets of London with punchy colours and diverse shapes and styles.

William Morris Black Label

In 2002 William Morris presents Black Label, a high-end premium collection, with daring styles and eccentric colour ways for those striving for a bold and luxurious look.

This collection takes its direction from the runway and applies it to the styles you see today, unravelling ones alter ego and delivering high impact.

Wills by William Morris

In 2003 William Morris Launched their "Wills" Collection for young and petite faces with the aim to supply the same values the London collection delivers, but designed for a comfortable fit for those who seek smaller frames.